Suzanne Chadwick
Hey, lovely, welcome back to the podcast. So good to have you here. I'm excited to share today's guest. And I'll tell you why. Because Jade Warren was my very first I guess, way back when on the brandbuilders Lab podcast crazy I think the podcast was actually called something else at the time to can't remember. Anyway. I'm excited to have her back. She is talking all things social Instagram, and converting your clients. So if you do not know Jane one, where have you even been? Jade helps women in business grow fast sell more online. She is a skilled photographer, videographer and speaker she was born in Samoa educated in Sydney. And she helps us small businesses grow fast with better photos, videos, and Social Savvy. She is the creator of the Small Business Growth club. And at this point in time, as we record this interview, she's at 114,000 followers. And she's all about helping you grow your followers and make more sales as well. When you go to her profile, it is just like very much my kind of vibe. It's full of color, full of vibrancy, and I love how practical Jade is as well. So she's going to be sharing some amazing tips with you today some key things to be thinking about when it comes to building your personal brand, which obviously we've been talking so much about. But how you build your personal brand from the photos and videos that you create through to creating content and then converting those things into actual sales. Yes, and connecting with your audience. So I know that you're gonna get so much of today's interview, so make sure you go check Jade out, go follow her and go learn all of her savvy social tricks so that you can start converting your community into paying clients. Jade Welcome back to the brand builders love podcast.

Jade Warne
Oh my God, I believe I was the very first one.

Suzanne Chadwick
Do you know we're almost at episode 300. And you were like the first guests that I had on?

Jade Warne
You are an absolute gun. Suze, I admire you so much. I admire just the energy. I admire the dedication, I am in awe and just proud to be back that we're here we up to episode 600 and grannies, I hope. We're wearing our crochet and sipping our tea and wrinkly old hands. And we're still here chatting business and personal brand because I'm so passionate about it as are you.

Suzanne Chadwick
Oh, so, so good. I'm excited to have you back. And I've just, and I've been amazed watching you grow online and do all these new things that you've been doing as well. And your energy online is also infectious. So I'm excited to be talking to you because we've been doing so much around personal branding. And you know, I did a whole live series and when I think brand photography as well, videography, creating really amazing engaging content, I think of us. So today I really wanted to get you on because I know that you've been running lots of workshops, and you've been talking a lot about this as well, which is really around how we you know captivate our audience and then how we convert them as well. Because it's not just about I think this is one of the biggest things that I hear from so many of my clients and community is, you know, that they're creating. But it's like what for what is the outcome that they want. So for those of my audience who you haven't yet listened to the very first episode Jade, which we went into your background and your family and how you got to where you are and all the rest of it. But give us a bit of an update about you now in 2023. Tell us about what you're up to.

Jade Warne
Well, thank you so much. I'm sure it's all exactly the same. I am Jade, I'm a mom of three. I'm a photographer videographer, and I'm based here in Canberra in Australia. I have always wanted to support women with photography because I know as a consumer that you know the power of Oprah, the power of of Elon, the power of Suzanne Chadwick is very much based in the visuals that you share. And I want to unlock that and say it's not just for Oprah there's nothing special about Oprah or Suzanne Chadwick until they step in front of the camera. That's where the magic can happen. That's where you can elevate your brand to, you know, the next level to Guru status to icon status. And I really feel like some of many women in your audience are called to do that. But perhaps they're hesitant and scared. And also, they don't know if they can photographer they can call who will hold space for them. And who is also in the arena with them. There are tons of great photographers videographers out there, but 99% of them are not mothers of three, and they are not content creators with 100,000 followers sending 15 emails every month to their audience. And so when you're working with me, I have the vision ahead, I have one eyeball on you and one eyeball on how is this gonna connect with your audience? How is this going to lift your personal brands and ultimately convert to sales on the other side, and that's what it's all about. So that's what I'm really passionate about, I'm really passionate about just holding space for women being that, you know, jeeps being that one stop shop that we can get it all done at once because who has time for all the like, you know, liaising with every single person along the way, the graphic designer, the content creator, the social, like it can all be done with me if that's what you so choose. And I love being that person for other women in business.

Suzanne Chadwick
I love it. So, so good. And Jade, what because I know, we're both part of one roof. And I recently, like, as I'm recording this this week, spoke at their small business summit all about personal branding. And one of the things that I know so many people struggle with, and one of the questions that I got a couple of times was, how do I like I don't know about having the confidence, like having the confidence to build my personal brand, having the confidence to put myself out there. So when it comes to having a personal brand, shoot or doing videography, etc. What do you see from women who want to work with you from women who do work with you around? What's stopping them from doing that?

Jade Warne
Yeah, I think two things there. I think that, you know, everyone has that same question, I don't have the confidence. And I would say behind the scenes, you know, I don't have a ton of confidence. So what I look to is like really practical tools that are going to get me to go where I need to go. So for example, I think if you don't have the confidence, that's fine, you still know what it looks like you still admire certain people in your industry or your space or even beyond. So collate images of those people, save those visions on your phone, save the videos on your phone, save them to Pinterest, save them on Instagram, use the free tools we have available, and build a library of what confidence actually looks like to you. And then if when you're ready, I can tell you now that having the right outfit, being in the right space, working with the right photographer, that does the heavy lifting for you. So that when it comes to being confident, it's not all on you, you don't have to, you know, you've already done basically 80% of the job, get a great makeup artist 90%. And then all of a sudden, you only need to bring that 10% In front of the camera and you've got that 10% you've literally got it. And in times when you wobble that's cool. I'm here to help you. I'm here to reflect it back to you and get you where you need to be. And that's how it works. You know what I mean? Like often in business, that's how it works. I you know, I don't know how to do emails. So what gets started, get cracking, you have a look at some good emails, and then bring it to life in your own voice. It's exactly the same for photos and videos. So that's what I rely on when I'm out of I don't have the confidence. I go back to what does it actually look like? And yeah, it's not that hard. I could I could be like that I could I could stand like that I can wear that jacket, I can pose like that I can smile like that. It's a split second. It's not. It's not having to necessarily become a superstar overnight. It's simply following it step by step.

Suzanne Chadwick
Yeah, I love that. And I also think like you were just before we started recording, you were just talking about a client that you're working with and doing some really fun videos that were kind of a little bit comedy and that. And I also think, you know, people want to say like, we want beautiful photos, we want great videos, but people want to see you like they want to get to know you, your personality, those sorts of things. So when it comes to the video creation and the reels, because I know that you do all of that. So so well. What advice do you have to people when it comes to, you know, creating something that that they can do ongoing like, you know, outside of even that one day or the moment? What are some of the things that they can think about doing to create really authentic content that they love to create?

Jade Warne
Absolutely. Well, I think one of the things is, you know, and this has changed in the landscape used to be back in the day that you'd work with a photographer and then they'd give you 10 retouched images and then you'd go your merry way. Thanks. There's my 600 bucks. Here's my 10 images. And what I provide whenever I work with any woman in business, is you get absolutely every photo that was taken And that's really important. So if you are working with anyone at any point in time, make sure you get all of it, because there will be in there a whole bunch of different threads. There'll be the bloopers, there'll be the iconic, you know, shots, they'll be the kind of just preparing or for one roof, they actually use the photos that were between the shot, and they had like the dog and the shoe off, and the kids crying and everything, you know, all havoc, basically. And that became the launch image for their campaign, which gained over 250 comments and responses on LinkedIn of all places. So yeah, making sure that you're getting access to the full suite of assets is really important. And when I'm working with women in business, we're talking hundreds of images in a single session, because as you said, pulling out those different threads are actually what people want to see, not just the picture, perfect, final piece, although that is lovely, and part of it. And the point is that nobody looks picture perfect, elevated, iconic, at every time of day. So when you have those iconic images, you always can reinforce your thought leadership and your professionalism whenever you need to. But that gives you the scope to then be real and show your gym sessions and show your your cooking sessions or your mom fails. And people can get both sides of the story, which gives them a more comprehensive a full human being to connect with, as opposed to just one or the other. Because I do think that just showing, you know, there's a huge trend towards vulnerability and authenticity. But are people real? If you're just a mess on the kitchen floor all the time? Are they going to be able to trust you to deliver their keynote presentation in front of 500 people? So I do think we do need both sides of that story. And certainly I welcome both sides. It's not like, oh, you know, it's not like, I'm like, you can never use this photo that's blurry. Like, as a photographer, and as a mom in business, I want you to have the assets to tell your story. And I think that's really important that you're able to make that decision.

Suzanne Chadwick
Yeah, absolutely. And I think that, you know, the photos that I've had in the shoots that I've had, it's when I'm being probably the silliest and I were just mucking about and it is a bit hectic. Like he was saying with the one roof like main campaign image. And I don't know, I just think that they're so much more fun as well. And you can use them so much more. So I think that if you're, you know, afraid or feeling not very confident, I think what would be fun for you? How can you make this really fun? Because yeah, you can get the polished amazing images, but the stuff where you're goofing around, or you're thinking about what do I talk about? And then how can I kind of show my personality with an image that kind of reflects that I think just gives you a lot more options when it comes to creating that content to

Jade Warne
definitely. And yeah, I think it comes right back down to the mood board in terms of I'm working with a client this weekend. And you know, pink is her brand color, she's going to be wearing pink, she's going to bring a pink blanket, she's going to like a white microphone, she's going to bring these elements of her business that help her Tell her business story. So thinking, thinking like that, like and when I was shooting with my clients as well, we don't just shoot in front of a pure white background. And that's it, we have different stations set up where we're shooting will shoot you on a staircase, we might be barefoot for that shot, we'll shoot you on a fluffy couch. It might be velvet, you know, we'll shoot you against a plain pink background. So you can remove the background. I think working with someone who gives you different options, so that you have different scenarios. And it might turn out that one particular option doesn't work. It just doesn't come off. But at least we have these different stations and locations set up. And I guarantee one of them's going to one of them's going to rock One of them's going to hit the mark. So it's one of those things in business like you know, get your options go and get your multiple revenue streams. It's always the diversify like the same kind of thing when it comes to a photo shoot.

Suzanne Chadwick
Yeah, so good. And so obviously spending some of the time to create the content that really speaks to who you are, what you talk about. And what you want to communicate to your audience is one thing. So we've now got all of this Yeah, or we're getting it done. We're now sharing it online. And we've got people who are now captivated by the things that we're sharing. What do we do with that? Because I think that so often, you know, like I said at the very beginning, the problem that I'm hearing a lot is I'm creating, creating, creating. But then once people are interested, what do we need to do next?

Jade Warne
Mm hmm. So what I've discovered and I'm in exactly the same situation, I'm a creator with 114,000 followers on Instagram, Instagram is my channel of choice because it has the combination of photo and video. That's something that really appeals to me. And what I'm finding is exactly the same issue. I'm putting out these great, great content. That's great information. But how am I converting them and I am laser focused on conversion I am laser focused on you spending time with me and my photoshoot so that you convert clients. And as you said in your last podcast, who's you know, talking to your clients? How did you use the images? How did you how did they go in your campaign? What was the success? What was the conversion rate, getting really curious about how my clients are using the photos to then achieve their success that feeds back into, you know, what I can recommend for other clients, but also into my own campaigns and what I can do for definitely, what I'm saying is I'm doing quarterly campaigns on Instagram, where I am ramping up my quality of content, my volume of content once a quarter, and I can't understate how much volume makes such a huge impact on all social channels. We're talking from LinkedIn, to Tik Tok to Insta, if you ramp up your volume, you will see massive more success in terms of getting engagement followers, all the metrics, they just go through the roof. So when we know that, then part of the game is not about creativity or genius, or you know, some kind of like, you know, Hollywood blockbuster, Martin Scorsese directed single real, the get name of the game is making it as least labor intensive on your time to produce the most output, you know, so we're still we're still aiming for high quality, but what we're trying to do is making that the production time as slow as possible. And as easy as possible, right, you should be able to, you know, pump out different types of content with as the least effort on you as possible. And I certainly have my production time for my content down to like 10 minutes, 10 minutes before dinner in between the bath in and the bath out, I'm punching out that, that amazing reel that you're seeing. And that's that's kind of that's as little as it takes me in as little as I think about it. So volume is one thing. And then the other thing is I'm using this incredible new tool, which is called Mani chat. And we're gonna see a lot of a lot of players in this space and a lot of movement in this space, in that it is basically the back end that you use to connect and communicate with people in the DMS at scale. And I can't tell you how powerful DMS are, we all know that being on your phone is such an intimate place to be it's very different from being on your desktop. And that being present in people's lives on their phone, you know, sending voice messages, how intimate that is that something you're fantastic at sending videos, leading people through a sequence in the DMS is a brand new world, you know, we've obviously seen this in email for a long time. But being able to segment send sequences at scale in a way that is, you know, personalized and serve your audience is an incredible new tool that we've just got access to basically, you know, this week and you know, maybe the last month, three months, Instagram has released its functionality, and many chat is really kind of what's the word? It's becoming the industry standard for this type of communication.

Suzanne Chadwick
Yeah. So a couple of questions that when you're saying Instagrams new feature that many chat is capitalizing on what what exactly are you talking about just the DMS or is there something that what's Instagram released?

Jade Warne
So Instagrams new feature is called broadcasts, and it means you can send mass DMS.

Suzanne Chadwick
Okay. Yeah, interesting. Yep. And so broadcast. So broadcast is basically where people can sign up. And then you can either, like do a video, like you were saying voice message, you can do polls. So the CEO of Instagram, he broadcasts out, like new things that are coming onto Instagram, etc. So that's the channel that you're talking about.

Jade Warne
Yeah, yeah, essentially, email in the DMS. Yeah. But as you mentioned, it has a few more, I think, a few more usable features, like video like voice message. Again, you can't do that in email. And email also is extremely labor intensive. Let's not forget that you can't, you can take a Instagram story in 15 seconds and fire it off for instant global publication, where as an email, I have not able to build an email, send an email, 15 seconds, I'm sorry, I'm just not. Often when we're women in business, you know, we are wanting to communicate like that we're wanting to build revenue fast. We're wanting to develop these channels quickly. I think that any business knows that, the more the faster you can get to conversion, the less it costs you then the smaller your business is. So I definitely don't think that email is is redundant. I certainly think that email is a necessary part of communicating as business but I certainly find it very labor intensive. And also cost intensive because I really can only manage my email production with assistance with other people involved, you know, to keep it that level. And certainly, you know, a lot of business mediums are like that, you know, think of podcasting often, you know, it requires is a team effort that you're having to pay for? Whereas I think, you know, firing off a story is probably the least cost way you can send the Most High Impact message globally.

Suzanne Chadwick
Yeah, amazing. And so are you, you're using many chat with broadcasting?

Jade Warne
Yes, I just got access to the feature yesterday, which is great timing. Because I'm in the middle of my campaign that I mentioned,

Suzanne Chadwick
I want to come back to campaigns in a minute as well, yeah, my quarterly

Jade Warne
campaign. So I am going to be finding out all about the functionality. But as I sent you before, in just an example, piece of data that I wanted really soon as to see, just having a look at the number of people who come on board during my campaign. So we had 13 188 people sign up during my campaign, and then the conversion rate to get them to click through to, you know, after they've kind of registered, their interest is 93.4%. Click through rate. So we are seeing extraordinary click through rates, because they I mean, a fantastic email, click through rate is like, what, when he percent I don't think I've ever seen that, you know, in all my days of email production, and I started in the business at the very beginning, as a content producer for Yahoo, where I would send emails, you know, and, you know, we you know, sometimes you get 2% In an email, sometimes you get one button, but most of the time, you're getting 1%, click, just there. That's the way it is. Whereas this is 93.4%. So extraordinary levels of customer trust, customer interest, engagement. And yeah, being able to serve people in a much faster, intimate, direct way.

Suzanne Chadwick
Yeah, amazing. And so let's talk about the campaign's. So explain to me how you map out your Instagram campaigns. And like, what that call to action is because like you said, you had like 1388 people that were interested in it. And so just give me a bit of an overview of how that works.

Jade Warne
Yeah, obviously, I think the big drawback with Instagram has always been the Lincoln bio, which is just such a dead zone. I mean, who I mean, I work and I've could count on one hand, how many times I've actually connected with people's LinkedIn via phone, no fault of them and their content, but simply that you put one roadblock in front of a busy small business woman or any kind of consumer, and then they just don't take action, you know that so well, our job as business people is to make it easy, you make it easy, and you make money. So when many chat came along, it gives you the ability to answer people whenever they type a code word anywhere across Instagram. And if you're using Instagram, you would have seen this in many places, certainly on my account, anytime you interacted with any of my posts, my lives, my stories, my reels. In the DMS, if you use the code word hash fest, you are instantly sent through to a signup page, which and then you end up in my email system, which from there, you end up in my sequences. And we are connecting those dots, making it easy for people to suddenly come into my ecosystem, taking that borrowed traffic and turning it into own traffic, which again, is the holy grail of what we're doing on social. And absolutely, I believe in that process. But I really believe in making it easy for the consumer.

Suzanne Chadwick
Yeah. 100%. And so when you're planning out your campaigns, what are you thinking about? Like, what? What are the steps that you're sort of taking around like a campaign as such in a quarter?

Jade Warne
Yeah, absolutely. So I've actually part of my campaign is selling the tools that I use to do my campaign. So as we both know, at the very top level of any campaign, we are solving a problem. So you mentioned that really clearly and the way you do your research, and that is to go back to your previous clients. So my campaigns are all built upon helping my audience do exactly what you said, solve their audience's problems, using those tools that you mentioned, like researching and spending time with your previous clients using tools like chat GPT, using things like story games, on Instagram stories, to do your market research using tools like tick tock, as opposed to being consumer of it, using it from a strategic marketing and business point of view. And then going through and helping people use that information to develop really, really powerful pieces of content. And I hear your audience saying, I'm building all this content. Well, the lot of the content that I see is all about them. It's all about me, I'm a psychologist or I am a you know, a fitness professional, or I look at what I did today. And as we both know, Sue is the way to connect with an audience, the way to be authentic is to lead with them and their pain points. So for me, it's about taking these great photos that we've done, but using them great videos that we've done, but using using your story to tell their story, using your success to show how you can deliver their success. And so it's a very subtle tweak on the the visuals and the content, but we actually make it all All about your customer. And then from there, we're deploying it out in a really beautiful content calendar. Now, I have been in this game for a very long time. As you know, I just mentioned, I used to work for Yahoo 25 million years ago, I've been in this game, I've seen every content calendar under the sun and 99% of them are great for two days, and then you never use them again, because they're Excel spreadsheets that are ugly and intimidating. And what I've built is this really beautiful content calendar in notion. And I don't know if you use notion, Seuss at all, but I tried a few different tools like clickup. And obviously, Google Sheets, and I'm always looking for the tool that actually I love. Like, actually, I love it. And notion feels to me a little bit like your brand does, that's basically what I've built is this colorful, Ute beautiful content calendar that has examples of every piece of launch content, then it has captions for every piece of launch content, and it also has it in chronological order for the 14 days of your launch period. So for me, it's been a real journey to get to that point to be able to create something like that, because I know, as we said, previously, it's a volume game as well as anything else when it comes to launching.

Suzanne Chadwick
Yeah, I love that. And I love you know, I love something that's organized I love I love to organize either a content calendar, or whatever it is that you want to use, I kind of use I love plan, which is my scheduling tool, it's very colorful, very visual, I also love the fact that I can create content and then repurpose it to different platforms, that sort of thing. And they suggest like they, they have a little bit of AI in there where they will get you started on a caption, which I love and hashtags and all the rest of it. So I do think it's about you know, and I love that you're talking about mini chat. So I've known about many chat for a long time, haven't dived into it, I need to it's like the next tool that I really want to be looking at. And it's really interesting, because I've gotten rid of quite a few tools in the last month that I'm like, I don't really think I need those anymore. But now it's time to reinvest in, you know, what's happening now, what do we need to be using now? Like what's going to help us to, like we said, not just like captivate people through the content that we're creating, and our photos and videos, but how are we then like converting them in a, like, non friction way that can make it really easy for them to, to opt into whatever it is that we're doing. i The one thing that I feel like people struggle with, and I know that you were saying, the more content you create, the more growth you'll see. But I feel like people feel overwhelmed with that. And so if I was gonna ask you one question on the volume aspect. Have you kind of found a way that works really well to do quick content? Like, is there anything in particular that you're like, you know, something like this, this style of content, this particular thing? Because people like Oh, my God, all the editing of the reels and all the like the transitions or whatever it is, do you feel like now it's easier to create than it used to be?

Jade Warne
Yeah, absolutely. And you mentioned the magic word yourself. Just then Sue's its repurposing, once you create for a campaign, when you're using, you know, the tactic that I share. And obviously, you echo as well, when you are creating content that he's laser focused on your audience's pain. It's not a trend, it's not a passing fad. It's not a movement that will go your audience's pain will remain the same now six months, six years, because that's why you're in business. You know, as a psychologist, as a physiotherapist, as a fitness professional, everyone knows it's the same, it's the same thing that is stopping people from taking action in that space. It's just that you need those fresh leads coming through who are at that point in their journey that need your support. And so what I find is I'm releasing exactly the same content exactly the same reels, exactly the same story posts carousels that I did as last launch, it's simply that this time they get more traction. So I've got a post in my feed, I've posted this post, I swear at least three or four times this time around, it got nine it's at 9612 likes. So in terms of it's the it's the hidden secret is repurposing, it's building it right the first time really laser focused on pain points, and then rolling it out again and again. And again, not just once or twice, we're talking. I think this may be the fifth or sixth time I posted this particular piece of content, but because I'm so now fluid into my niche, I know this is what they want. It's not just you know that my followers, it's global international audience is hungry for this. And what's helping me get there is the volume, the volume is helping me build the base that I can now get these greater leads and getting more people into my funnel by doing no extra work.

Suzanne Chadwick
Yeah, I love that. That's so good. I literally was on a coaching call this morning. And we were talking about that I'm like, I because one of my clients is like super busy. And she's like, Oh, but I feel like I've still got to be posting content. But I've got lots of client like sales and stuff that are happening over here. I just said to Interscope act like look like 90 days ago, a year ago whatever it was look like your best performing and just repost that I did that yesterday where I was like, at five weeks ago, I posted a couple of things that got like really great engagement. I'm like, I need to shedule those which I can do in plan is reschedule, you know, content that's performing well, to now repost you know now as well. So I think that yeah, there's you've kind of got to have that. What am I creating? Now that's relevant. What can I repost that I've done before? And is there anything else that I can kind of be looking at thinking about, that I've created that may not be on socials, but could be a blog? Could be a podcast could be something else that I'm now repurposing again, but in a different format to

Jade Warne
Yeah, absolutely. And I think that people really get carried away with transitions and editing. And it's that's not not that should be the bottom of your list. What should be the top of your list? Is what is my audience ideal audience struggling with? What is their pain? How have I faced that? How am I dealing with that same pain? And how am I transforming it and turning it into a game in my own life. And when you do that, it becomes a lot simpler to create content, and it becomes a lot more long lasting. You know, it has a lot more longevity to it.

Suzanne Chadwick
Our main thing, I love it, I feel like we have I feel like we've given gold today. I think that you know, there is so much in what we've shared, I do think that it's not just about creating content, it is really about understanding the systems and the processes behind what you're doing so that it's not wasted. It's not just about like connecting with people and getting more followers, like more followers is not always what you need. It's actually followers, who are going to convert into customers. And that's what we want to make sure that we're doing in a really smart way. So I appreciate all of the gold that you shared with us today, Jade, it's so so good. And I love watching you grow. And I just think watching your content always inspires me and gives me new creative ideas as well. So if you're not following Jade there, make sure you go and follow her. So Jade, a couple of things, what's coming up for you. And then we'll share where people can find you as well.

Jade Warne
Yeah, for sure. So I what's coming up for me is I am taking lots of advice from sous sous you're really someone that I turn to when it comes to the thought leadership side of my business, I really am naturally quite good. I'm a bit of a nerd. So I just like the technical side of mucking around with content and photography and videography. I'm quite comfortable there. But I think what you do so brilliantly is help people step into their confidence step into their power in a way that other people can recognize it. And you know, so Well, the work in that space is inner work. And then the outer results kind of achieved. So I mean, that for me is my work in progress. And that's why I really admire you because you really live it day to day, it's not easy to step in front of the camera ever. And but we can do it with fun, we can do it with grace, and we can do it with service. And so that's really where I'm stepping into is more public speaking, more opportunities to share the benefits of personal brand and why you would Why would you do this? Why would you do this thing that's uncomfortable? And the answer is because you can reach more people. And certainly with tools like Instagram, you can reach them on a global scale, and scale your business to a point where you do have these multiple revenue streams so that it is resilient. At the end of the day, we're doing all this for a very clear business purpose. And so I that's where I'm kind of headed as well making my business more resilient and also serving at a different level. And in terms of where people can find me I'm small business growth club on Instagram, and online. And I've just finished my purchase in the middle of my campaign cash fest, which is a free series of workshops exploring exactly this topic today, how you can convert your content to cash.

Suzanne Chadwick
I love it. And you've got some live workshops coming up in Melbourne as well which is where I'm based. So when are they and what's happening with that and we'll have some links as well to that because I think you're partnering with one roof who is the amazing women in business community that were part of here in Melbourne and so there are some dates coming up which you've got the 12th of July the seventh of September and the first of December this episode will be going live before that so so you can definitely check that out and we'll have the links to those particular workshops as well here in Melbourne. Where our so you've got your Instagram is there anywhere else they can find you we'll have all the links in the show notes as well but is that the best place?

Jade Warne
Instagram is definitely the best place online at small business growth club.com And but you mentioned these live group shoots and photoshoots that I do I'd love to touch on that. So obviously Melbourne is really exciting because we are partnering with one roof as you know I love one roof you're part of the community one of the reasons why I love it so much as well as Sheree and Fran who run one roof. So we are hosting these kind of group of photoshoot content creation days in partnership with one roof so shall we will be there at the event one of them on roof team will be there at the event and If there's a morning group session where you can come and not only get great photos, but network and get great ideas, and then we have the afternoon sessions available for solo, personal branding, photo sessions, you can have your full hour in front of the camera and get that suite of hundreds of images, so that you need to you can do it once every year, 18 months, five years, whatever is your choice. But getting it done for you, I think is really important to get those dates coming out. I also host those same kinds of events in Sydney almost every month. They're in Brisbane as well. I'm in Canberra all the time. You know, if you're in Australia and you want this type of stuff, then hit me up, I'll we'll make it happen. That's what moms in business do. We make it happen.

Suzanne Chadwick
Love it. And obviously, if you're anywhere else overseas, and you want to hire Jade to come and be a speaker, and run these types of photoshoots and, and content creations, and obviously you can hit her up for that. And we're gonna global baby, we're global.

Jade Warne
Yes, exactly. So if you're overseas, I tend to do more of my online training. And I have my beautiful membership, which is my low cost, super high reward monthly membership. And we have members there from all over the world. And 130 businesses and it's it is the most beautiful membership I swear on the instinct on on Instagram, if you're if you're an Instagram kind of junkie like it is a space where you can share your content, get feedback, the most beautiful, wholesome, engaged community you could possibly ever dream of. And so I love that. And that's where I would start with me if you're internationally based.

Suzanne Chadwick
Amazing. So, so great. Dave, thanks so much for coming on and sharing all of this with us. I know that it's going to be so helpful to my audience as well. And I can't wait to share it.

Jade Warne
Awesome. So thanks for having me.

Suzanne Chadwick
So, so good. So many tips in there. Yeah, I'd love to know what your key takeaways were. From this episode, make sure you go check out Jade and all the links in the show notes as well. She's an absolute superstar. And I know that you'll learn so much from her. So thanks so much for being here on the podcast today. We'd love you to go leave a review on whichever app it is that you listen to us. And also if you could share this on socials and tag us that would be amazing as well. That is how the podcast grows. That's how we get more listeners. And the more listeners subscribers and reviews we get the higher we get in the charts, which means that then more people can find us as well. So I love sharing this content with you. And if you are a regular listener or even if you're new here, that would be an amazing thing for you to do and I would so appreciate it listen to have an amazing week and we will see you next time on the brand builder's club podcast.

Transcribed by https://otter.ai